Mobile Direct Response is a unique product that allows a consumer to dial #250 anywhere in Canada and the USA and then say a spoken keyword .e.g. a brand or promo name to the #250 code to reach a desired service and therefore voice enable interactions that traditionally would necessitate typed interactions on a keypad.
Speech as a mobile interface has gone mainstream, fuelled largely by distracted driver legislation and consequently the #250 application is viewed as the right product in the right place at the right time in an ever-expanding mobility-centric world.
Talking instead of typing not only makes sense from a convenience and indeed safety standpoint but also promotes higher responses and accuracy of communications.
Triton has partnered with Mobile Direct Response (MDR) to provide an unsurpassed mobile marketing platform that combines easy voice access for consumers with contact centers and location-based services that work on virtually all mobile phones.
This combination maximizes marketing reach and response rates by offering timely, opt-in, location-specific offers and providing consumers the easiest way to respond using their voice.
Consumers see or hear an advertising call-to-action, “just dial #250 on your mobile phone and say (keyword)”. The “keyword” can be the advertiser’s brand or promotional name.
The service therefore allows the consumers to respond in the way that is most intuitive for them. The essence of the service is that consumers do not have to remember or write down random phone numbers or short codes to reach the company. They only have to remember the brand or product name. This results in higher response rates and more sales!
The service allows mobile users irrespective of carrier, handset or operating systems the ability to be reached on a national or North America-wide basis and interact for immediate direct response for brands, advertisers and general enterprises.
Naturally, the value delivered includes higher response rates, accessibility and ease of use.
We envision this service for:
- One to one mobility anytime, anywhere communications where callers are routed to call centers for immediate service.
- Brand marketing interactions with automated IVR voice services for alerts, notifications etc.
- Geo-positioned based applications to provide coupons, special offers etc.
- Geo-positioned based applications for information services or connection or a local representative for service or support
- Category or commodity based business connections – e.g. Pizza, Health Clubs, Lawyers, Hotels etc.
- Brand based connections – Airlines, Buses, Trains, Banks, Radio Stations etc.
The service creates endless opportunity, as it not only supports North America-wide communication solutions and Canadian national solutions but also regional and local solutions. The service is only limited by the availability of the desired keyword.
How Sayit To Mobile Works
Consumers see or hear an advertising call-to-action, “just dial #250 on your mobile phone and say a “keyword”. The “keyword” can be a name, the advertiser’s brand, a product or a promo name.
Why Use Sayit To Mobile
The essence of the service is that consumers do not have to remember or write down random phone numbers or short codes to reach the advertiser. They only have to remember the brand or product name. This results in higher response rates and more sales!
No other mobile marketing platform has such a north American wireless speed dial that spans the major carriers in the US and Canada.
Say It 2 Mobile Value
Unlike most advertising that is paid for whether or not it works, advertisers only pay for #250 calls received. Given that your response rates will increase dramatically, there is no a better advertising value than Sayit To Mobile.
With current distracted driver legislation, talking rather than typing makes sense for interacting with on the go consumers.
Companies and brands can interact with “the spoken keyword” and secure a North American wide solution to connect with customers irrespective of their mobile carrier, mobile device or geographic location.